Men in Black DVD

The Men in Black DVD promotion featured connected media content. This was achieved by using the DVD in your computer while connected to the DVD portal online.

The objective of the project was to promote the slate of releases release of the Men in Black DVD and provide fans with a rich set of content to extend their experience.

Men in Black DVD-ROM Interface

Men in Black DVD

The site provided some fun content and interactive playback

The Men In Black theatre allowed you to sync the playback of the movie to friends computers - then enabling Mystery Science 3000 style chatting along with the film playback.

Client

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Columbia Tristar Home Entertainment

Company

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Click Active Media, Inc.